What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign? Select All Correct Responses

Last Updated on December 15, 2021

What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

• Search Ads
• Social Ads
• Uploaded Ads
• Responsive Display Ad

Uploaded Ads and Responsive Display Ad are the two main ad formats that can be used in a Google Display ads campaign.

What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign | Explanation | Google Display Advertising Exam

There are two main types of ad formats that you may utilize for your Display campaign:

1. Responsive Display Advertising: Increased efficiency and scale.
2. Upload Ads (Image & AMPHTML): More control.

The most common ad formats used in Google Display Ads campaigns are uploaded ads and responsive display advertisements.

Users may develop various formats of digital advertising and customize them on the Google Display Network.

Display Ads | Uploaded VS Responsive

Display ad creation can be divided into two categories: uploaded and responsive. You may either upload your own ads or use responsive advertising to Google, which will create them automatically.

Users who want to have complete control over the creatives used in Display campaigns might benefit from custom-built advertisements.

They allow you to integrate image non-Google Ads (for example, you may create them in Google Web Designer).

If you decide to use custom display ads, ensure that they fit into the chosen spots.

Responsive Display Ads

You may use Responsive Display Ads to upload your assets (such as logos, images, headlines, descriptions, and videos) and have ads automatically created based on them. Google generates advertising using the provided data to display them on the Google Display Network.

Responsive display advertisements are regarded as a more practical option for custom-designed ads. Despite restricting your artistic options, they save you a lot of time.

Display advertising may be created in a variety of ways, using responsive or upload display advertisements. There are disadvantages and benefits to each option.

Google creates responsive display ads automatically based on the assets you provide. All you need are a few good photos and a logo.

Responsive display advertisements, on the other hand, aren’t for everyone. If you want complete control over how your advertisements look or have stringent brand standards, responsive display ads aren’t appropriate for you.

Display Network Ads

The Display Network ad, as its name indicates, is a type of Google Ads campaign that you build and upload. They can be HTML5 ads, AMP HTML ads, or other acceptable formats. You retain complete control over how your advertisements display in this situation.

If you want to use uploaded Display Ads, keep in mind that you’ll need responsive display advertisements in locations where your custom ads may not appear to fit.