Last Updated on October 20, 2021
#1 Why Start an Instagram Business?
The possibilities and benefits of running a business through Instagram seem infinite. The best advice I can give you is to think outside the box.
To build your business on Instagram, you first need to identify how it’ll be profitable for your target audience. If you understand who your potential customers are, you will have better chances of succeeding with this approach.
Instagram has over 1 billion users worldwide, making it one of the largest social media websites in existence today. As many successful businesses have found out, there’s no reason why yours shouldn’t benefit from following suit! Research suggests that more than 80 million images are posted every day on the site. That shows just how popular not only photography has become but also what great opportunities lie ahead for those willing to seize the day.
In this article, we’ll look at how to identify your target audience, analyze what successful businesses have been doing right, and finally provide some inspiration for content ideas so you can get going with building a solid Instagram strategy of your own.
#2 Identify & Reach Your Target Audience
To start an Instagram business from scratch, it’s important to first identify who your target audience is and exactly what they want. For example, when you open a restaurant in a college town or around a university campus, there is already a captive audience that you just need to attract. That said, not everyone in that group would be interested in your food offerings no matter how delicious they are! So another approach would be to have a separate account on Instagram solely dedicated to promoting the restaurant, with content that speaks directly to the university student.
Before you start an Instagram business from scratch, it’s worth looking at who is using this social media site. This will help you identify where your potential customers hang out and what they want from your business or product offering. You can also get inspiration for your own content by studying very successful businesses already operating on the platform. Once you’ve done this research, it’ll be clear which category of people you need to target and how best to attract them.
Doing market research will help guide you towards identifying exactly what kind of products or services would work best for your target audience. Once you’ve done this, it’s up to you to showcase how these can benefit them as a customer – what you need to do is differentiate yourself from the competition and show people why they should choose your business.
In addition, post unique images that not only promote the product but also engage with those who view it. It’s possible to learn a lot about your followers by studying their preferences, so you can quickly highlight exactly what makes your products or services stand out from the rest on Instagram. If there is no clear reason for someone choosing your business over a competitor’s offering of similar things, then you have some work cut out for you!
You’ll also need to improve the general interface of the website by making it easier to browse through posts and discover new accounts. After all, Instagram’s entire purpose is to make content accessible; if your business fails to do this in an efficient way, then you won’t benefit from having a profile there at all.
#3 Why Most Businesses Struggle with Instagram
There are two main reasons why businesses struggle with Instagram.
The first is because the environment on this social media site is quite different from other sites; whereas Facebook might be about connecting with people that users already know personally, Instagram instead focuses on what other businesses have created. This kind of approach can come across as overly sales-focused, which may put people off. On Pinterest, marketing messages are often more subtle than they are on Instagram, so customers get to enjoy an informational approach that isn’t so heavy with marketing.
The second reason is that Instagram has a very particular set of rules that all users have to abide by – which, being the internet, is open to interpretation! The main problem is with businesses using this platform for self-promotion only instead of creating content that benefits their target audience. Talkative big brands would be better off on Facebook, where they can interact more closely with fans who are interested in what they have to say.
By posting relevant content related to your business or brand, you’ll find it much easier to attract new customers over time. This will also benefit how people view your business overall, as Instagram users typically won’t follow you back if they’re not into what you’re offering. For more detailed information, speak to companies like Instamacro who specialize in Instagram for business.
#4 Where Can I Find Inspiration on Instagram?
If you want the best example of an inspiring new business on Instagram, look no further than Kylie Jenner’s cosmetics line, simply known as “Kylie Cosmetics”. This has quickly become one of the most successful online businesses around today based purely on Instagram, with millions of active followers who are all interested in what new products she creates next. As soon as she posts images of her latest creations, they fly straight off the shelves.
This just goes to show that anyone can run their own successful business on Instagram; it’s a matter of knowing how to reach your target audience effectively, and what you need to do to make them want to buy. So long as this is done in a professional manner, you should have nothing stopping you from starting your own business on Instagram!
If you are still unsure of how to go about doing this, feel free to contact companies like Instamacro who specialize in helping businesses plan their posts for maximum impact.
#5 Instagram Basics for Beginners
Instagram is a great marketing tool but can seem daunting to those who haven’t used it before.
The first step is getting the app and understanding how it works. Then you can begin building a following through hashtags, check-ins, and geotagging your exact location with your images
Here are some basics on how to use Instagram for business:
1. Understand How Instagram For Business Works
Most people will guide you towards Facebook advertising as the best way to market on social media, which isn’t always true. Yes, they make it easy – but not all companies have the budget for that! In fact, most of my clients have found greater success using Instagram over FB ads because FB ad rates increase with popularity and eventually reach a point where they’re not cost-effective. Instagram, on the other hand, is still relatively new and has less competition for ad space. Yes, you’ll need to build up your audience before seeing any real benefit from an ad like this (Instagram will tell you how many people visit your profile every day and how many views each of your posts), but it’s well worth the time investment to see results once you do get there.
2. Follow Relevant Hashtags
The best way to get more exposure on Instagram is by following hashtags that are relevant to your business. For example, if your company sells dog accessories you can find trending hashtags such as #dogsofinstagram or #dogsoftwitter and follow them to connect with potential customers. Instagrammers use these hashtags to highlight their photos – the more followers you have, the greater your chances are of catching someone’s eye.
3. Facebook Posts
Did you know that when you post on Facebook that it will also show up on your Instagram profile? It does! Go into your Facebook Page settings (see image below) and add Instagram under the section labeled “Connected Social Media Accounts.” This means all posts from your FB page will automatically start popping up in people’s newsfeeds who follow you on Instagram. Since video is such a big hit nowadays, we’ll talk about how to do this next…
4. Video and IGTV
Video is an important new feature on Instagram for business. But what makes video different from normal pictures? And are videos really worth it?
Before the arrival of IGTV, new videos showed up at the top of your feed, which isn’t any different than photos. However, with IGTV, new videos now appear as a separate module that you can view without scrolling down. Videos also play automatically – sound included! This is very different from how the old Instagram worked and is likely why studies show that more marketers are using video ads on Instagram than ever before.
Don’t worry about creating some fancy set or hiring a photographer to shoot complete scenes for you. People aren’t used to watching full-length movies anymore so keep everything short and sweet. Ten seconds is usually good enough to get your point across, but if you have a lot of info to share then go ahead and post multiple times with slightly different screenshots.
As for whether videos are worth it or not, it depends on how much time you’re willing to invest. The more engaged people are with your video, the greater the chances they’ll check out all your other work! To increase exposure by having fun with IGTV – try adding emojis or using them in subtitles. Either way, just remember that seeing active engagement with viewers will make people more likely to stop by again. And finally…
5. Instagram Live
This feature is useful when hosting live events because it can be used in conjunction with Facebook events.
#6 Building a Brand on Instagram – What is the Ideal Strategy?
Instagram has become a crucial part of the marketing plan for many companies, both big and small.
The Instagram platform is unique in that it allows users to share both images and videos with their followers, making it different from other social media platforms like Facebook or Twitter.
This means companies can take advantage of this feature by putting out an image/video every day about their product/service, giving them two opportunities per day to advertise.
In addition to this, there are also features such as Stories, which allow you to share week-long updates with your audience. This is another excellent opportunity for businesses to promote themselves on a daily basis. In fact, recent research shows brand engagement on stories is over 10x higher than on other platforms.
This is significant because it shows companies are taking advantage of Instagram as a marketing tool, making the platform an excellent way to build brand awareness through daily exposure.
What’s more, Instagram also gives you the option to have ads shown in your Stories, helping you reach out to even more users. This means businesses can increase their user-base without spending too much money.
So what sort of strategies should marketers use when building a brand on Instagram? Well fortunately for us there are many different models that have been proven effective over time – let’s take a look at just two.
The first strategy we will talk about today is called “influencer marketing” and this basically entails using influencers with large online followings to help boost awareness about your brand.
Influencers are regular people who have amassed a large social media following, usually on Instagram or YouTube. Their followers tend to be between the ages of 16 and 35 and they trust their influencer’s opinion.
Using an influencer means you can get in front of new users without spending too much money while at the same time increasing brand awareness. All that needs to happen is for your influencer to share some images/videos showcasing your product with their audience. This way, when they post these images, their followers will see them and might also choose to use your product/service.
This works best when companies offer influencers free products so they can actually put out content about how they use it.
The next strategy is called “content marketing” and this is often used by large companies with a significant marketing budget.
With content marketing, you put out videos/images to your audience every day without fail, sharing information about your brand or product. If done consistently, this can really help build trust in your customers over time because they see that you are putting effort into improving the quality of your content on a daily basis.
#7 6 Tips for Marketing Your Brand with Instagram Photos and Videos
1. Create a schedule
While it’s important for brands to post many photos and videos on Instagram, it’s also vital that they post at certain times of the day
For example, an ideal strategy is to set up a publishing schedule where you put out images between 8-10 am and then again at 4 pm every day
This way you can ensure that your audience gets a steady stream of content from your brand throughout the day. You can even use a social media management tool like Hootsuite or Buffer to automate this process so everything goes as planned.
2. Don’t underestimate the power of visuals
There is no doubt about it – visuals are important as it’s easier for people to remember something if they see it Based on this, it’s important that marketers give their audience something worth remembering when they post both images and videos about their brand or product
This means you should put out content that is memorable and/or relatable to your target audience in order for them to better understand what you sell.
3. Stay active on Instagram Stories
Although we already mentioned how brands can take advantage of stories earlier in the article, it’s also an excellent way to increase interactions with your own users. For instance, you could share a series of photos over the course of a week showing your process from start to finish, detailing everything that goes into making your product. This is great because it allows users to get acquainted with your brand while also making it seem more human and relatable.
4. Do a giveaway
A great way to get people excited about your brand is to give away free products or services as prizes for taking part in a contest or giveaway
For example, if you own an ice cream shop, you could post about how customers can win free ice cream every day for the next week by sharing their favorite ice-cream-related Instagram photos with those hashtags mentioned earlier. If executed correctly, this will not only inspire your followers to share more content but also increase awareness of what you sell.
5. Pay attention to trends
Last but certainly not least – pay attention to what’s going on currently in pop culture because that often affects what your target audience is doing
For example, if you own a clothing brand and all of your followers were posting photos with the hashtag #beachvibes then it would make sense to post images about how your clothes are perfect for such an activity. This allows you to build up relevant content and help customers see why they should buy from your particular brands. And who knows, you might even get some free advertisement by having people share it with their friends and family!
6. Track progress and results
This is extremely important because, without this data, there’s no way to know which strategies work best or what kind of content should be posted in order to achieve desired results.
And since social media platforms like Instagram allow marketers to use tools like hashtags and geotags, it’s simple enough to track how well your posts are performing. For instance, you can use a tool like Iconosquare to see which hashtags have the most activity or check how many times people have visited your website from posts made on Instagram.
In a nutshell, Instagram is a great way for brands to show off what they’re selling in an interesting and engaging manner. What’s more, being active on stories allows marketers the opportunity to interact with their followers by answering questions directly or showing behind-the-scenes content – all of which helps build trust between them and makes customers feel like they matter.
At the end of the day, your success on Instagram comes down to how creative and interesting you are with what you show off. Put out beautiful photos that catch attention; share relatable stories that make people want to stay up-to-date; keep track of everything by using tools like Iconosquare; pay attention to current trends so you know what your target audience is looking for, and remember – consistency is key!