How Facebook Business Will Change Your Marketing Game Forever
Last Updated on October 26, 2021
#1 How Can a Facebook Business Page It Help You Become More Successful
A Facebook Business Page is simply a version of your personal profile created specifically for users to learn more about your business. Your business page plays an extremely vital role in how people perceive you and your company, so it’s important to take the time to create one that is aesthetically pleasing and easy to navigate. For example, if you want to promote your wedding photography business through Facebook, then your Facebook business page should convey creativity, professionalism, and romance. With nearly 1.2 billion active users on Facebook alone, this social media site has become the perfect platform for individuals and businesses alike to market their product or service online – but only when done properly!
But what is most appealing about utilizing Facebook as a marketing tool today isn’t just its massive userbase; it’s the fact that many businesses are now also utilizing Facebook Business Pages to their advantage.
A Facebook Business Page allows for complete customization in terms of design and layout, which is why more businesses are deciding to use this platform in place of Twitter or Google+. You can’t post advertisements on Twitter, but you can easily do so on your Facebook Business Page – which might explain why so many people are turning to this platform instead. But remember, if you want to maximize your return on investment (ROI) when using a business page on Facebook, then you need to be sure that all promotional posts are fully optimized before pushing them live!
#2 Creating a beautiful-looking Facebook Business Page
Many companies decide they want to utilize Facebook Business Page simply because they believe it will make their product or service more visible to potential customers.
While this is true, there are many other benefits that come with creating an aesthetically pleasing business page that actually helps your company get noticed!
For example, if you’re a wedding photographer in Los Angeles, then your goal might be to use Facebook as a platform for directing people towards your website where they can book appointments online. But in order to do so effectively, you need to design an attention-grabbing profile picture and cover photo which promote creativity and professionalism at the same time.
If you don’t have much experience when it comes to graphic design, then no worries – there are plenty of tools out there today designed specifically for individuals looking to create a customized look for their business page. For example, if you’re looking to develop your own website, then you can check out Wix and Weebly.
Both of these companies provide free trial versions of their paid services which allow you to choose from a variety of pre-built templates and drag-and-drop features to create the perfect online presence for your company.
#3 What makes Facebook Business Pages so Powerful?
The biggest advantage that Facebook Business Pages have over other social media platforms is the ability to market directly through them! When someone likes or follows your business page on Facebook, they are essentially subscribing to all future promotional posts – which means more traffic, leads, and sales for you… But only if done properly! One of the most important aspects of using your Facebook Business Page to market your product or service is timing. Posting promotional material on Facebook at the wrong time will only result in you wasting money – so what is the right time?
This is determined by how frequently users are active on Facebook during different times of the day. For example, if your target audience primarily uses Facebook during work hours, then it makes more sense for you to schedule all promotional posts to go live between 10 AM-3 PM EST. Just make sure that when you do decide to post something, the content itself will be interesting enough to catch someone’s attention and compel them to follow through with the desired action!
#4 How can I ensure my promotional posts are successful?
One of the most critical aspects of any effective promotional post is the ability to grab someone’s attention and hold it long enough for them to take action. The most common forms of engagement on Facebook are likes, comments, and shares; which is why you need to ensure that your content follows a specific formula:
- Provide as much detail as possible within your copy so people who read it know exactly what they’re getting themselves into!
- Give tips and insights based on facts, not opinions – nobody cares about how you feel about something!
- Use emotive language where appropriate.
You also want to try and keep your posts short and sweet, with an ideal length being somewhere between 60 and 90 characters. This ensures that your message doesn’t come off as too long or boring, which can ultimately prevent it from gaining traction among your followers.
#5 How to Build an Engaging & Profitable Business Page
The Facebook business page may be a great place to gain exposure for your event or product, but it can also be tough to know how to get users interested in your page. We’re going to explore the best practices for a successful Facebook business page, from cover photos and profile images to content strategy and more.
First things first: The Profile Picture
There are two options here. Either you upload two separate pictures – one for the profile picture, and one for the header image – or you can use an online template to create a unified image. The latter may be better if you want to stick with your logo as your profile picture, though this isn’t recommended by Facebook itself.
A note about customizing your business page: it’s important that you keep all of your images consistent across both your personal/branding page and your business page. Creating a unified look will help users navigate between pages easier, making them more likely to visit and engage with content on both channels.
Cover Photo: A Content Strategy Guide
The cover photo is the first thing that people will notice when visiting your business page, and it should set the tone for what they’ll expect to see on your page: photos and video of recent events (if you’re an event planner), product images, general branding pictures or even just some really nice looking lifestyle photography. It’s important to note that this image must be at least 399 pixels wide by 160 pixels high, though you can make it larger.
Just like the profile picture, there are two options for creating this image: uploading both a cover photo and header image separately, or using an online template to create one unified design. We recommend using an online template, like Canva’s Facebook Cover Photo templates.
#6 5 Best Practices for Facebook Marketing (& Why It’s So Important for Your Brand)
1. Plan Ahead
2. Post Photos & Videos Regularly
3. Use Analytics & Conversion Tracking Tools
4. Utilize the Power of Paid Advertising (If You Can Afford It)
5. Create Contests, Sweepstakes, and Giveaways (For Free Exposure!)
Remember that consistency will be your friend when it comes to social media marketing, especially on Facebook where users are likely to transfer over from your brand page to your personal profile (or vice versa). This means sharing similar content, maintaining visual branding across all platforms, and remembering what you’ve shared in the past so you can reference it again down the line. This strategy also helps keep audiences engaged, because they’ll start to recognize your brand and look forward to seeing what’s coming next. These tips are by no means the only way to drive success when using Facebook for your brand (or any social media channel, for that matter).
#7 Optimizing Your New Facebook Business Page
Marketing your business on Facebook is no joke, but you’re smart to be jumping in now! If you have joined or are about to join the more than 1.18 billion people actively using this social media platform then congratulations are in order! Facebook has proven time and again to help businesses connect with their ideal customers at scale – it’s why Forbes calls it one of the Seven Deadly Sins for entrepreneurs. Take a look at these six quick tips that will set you up for success right from day one.
1) First things first: create an awesome profile photo. This doesn’t need to be anything too fancy, just make sure it looks sharp and clean. If you have a logo, upload it as your profile picture so that people will recognize who they’re engaging with when they land on your page.
2) Upload a cover photo that makes sense for the kind of business you have. Think about how this image represents you and your brand in an aesthetically pleasing way.
3) Create a custom username for your account without using spaces or special characters(if you can help it)
4) Make sure that the “About” section of your Facebook page is filled out completely
5) Fill out your contact information and choose a few social networks to link to, if applicable. If you’re unsure, don’t worry about it – but linking Twitter to your profile will allow people who land on your home page to follow you there easily
Join the growing number of businesses that are finding success by adding an app or two to their Facebook page. Now get started with these 5 ways to drive engagement on your new business page!