Digital Marketing: Top 4 Methods To Promote Your Business

Last Updated on October 27, 2021

Traditional Vs Digital Marketing Methods

It is no secret that Digital Marketing plays an important role in the success of the business. It has helped drive revenues to new heights. Companies are constantly looking for ways to increase their footprint on the market.

This isn’t easy of course – competition abounds at every level, not just with other businesses but also with start-ups who are looking to make names for themselves. The good news though is that there are several promotional methods you can use – either independently or together – to help drive your business forward and move it closer towards its goals.

Here we will discuss some of these methods so you’ll know how exactly you can use them on your own business, making sure it doesn’t fall short even as more and more competitors emerge.

1. Traditional Marketing Methods

This is basically outdated marketing methods like television, radio, print media, and billboards which are still being used today in the form of advertisements.

These methods work to a certain extent, but they have become overly expensive over time thanks to rising production costs and competition with technology companies who are able to offer this at half the price or less.

There are some advantages though – you control when your ads are being shown since you’re in charge of setting up broadcast times/spots on TV or radio shows, for example. If you want only specific demographics to see it then these traditional methods let that happen too – something that can’t be said about digital advertising where anyone can view your ads.

2. Digital Marketing Methods

On the other hand, digital marketing is relatively new to the scene but it has already made waves thanks to its ease of use and affordability.

Apart from reaching more audiences since almost everyone with an internet connection can view your ads, you also have access to better analytics so you’ll know where exactly your users are coming from – giving you a better idea of how successful your campaign is at engaging them online.

There are some disadvantages too though – the biggest one being that Google controls most of what’s happening in this space so if they decide to change how search algorithms work then small firms like yours will fall by the wayside as bigger companies benefit because they will always be to outspend competitors like yourself.

If you’re going to use digital marketing then be sure that website optimization is a priority since this will determine how many people visit your site and eventually become paying customers.

1. Search Engine Optimization

What is SEO? Search Engine Optimization or SEO is a form of marketing that involves increasing the awareness and visibility of a website by obtaining a top search engine results position. Implementing a sound strategy for optimizing your website content, including the HTML source code itself, to make it both compliant with preexisting protocols and search engines as well as intuitive for users who visit your source code will lead to an increase in targeted traffic through organic (unpaid) search engine results, such as Google’s list of suggested searches (SERPs). By using this process, we can generate keywords that users would be interested in researching and then display them on our site. These methods include * Keyword research: By creating lists containing words that people often search for when looking for a website containing information related to our products, we can create a list of keywords that will help us in positioning the content on our site. * Website optimization: Optimizing a website’s HTML code and backlinks to ensure it is both compliant with preexisting web protocols and search engine algorithms while providing an intuitive experience for users who visit your site is an important step in the SEO process.

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2. Social Media Digital Marketing

Social media marketing is aimed at creating content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably has greater credibility because of the impression that readers “trust their friends more than advertising.” Social media marketing provides organizations with a way to connect with their customers and make them more productive and engaged.

Examples of social media Digital Marketing applications:

  • Social media management software;
  • Facebook page managers;
  • Social listening platforms;
  • Digital Marketing automation software for social media;
  • Social CRM for targeted online advertising.

Example of social media marketing benefits: One benefit of social media is the ability to mitigate information overload, particularly in news feeds that are polluted with content irrelevant to their interests or needs (e.g., people’s updates, pictures of cats, etc.) This may be achieved by sharing content related to the user’s interests and encouraging personal content.

3. PR and Publicity

Public relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or nonprofit organization) and the public. This differentiates it from advertising as a form of marketing communications, which intends to sell products or services through short messages that are communicated with “one-way” mass media tools such as television advertisements. Public relations may utilize traditional PR techniques such as media relations, events management, and crisis management; but modern-day PR activities comprise different elements that rely on new technologies and methods that allow them to focus more on building relationships than creating awareness. As stated by some experts in this field:

“Public Relations is about gaining favorable exposure while maintaining integrity within the industry.”

Public relations activities focus on building an image and reputation, whereas marketing is more focused on communicating specific product features. However, the line between public relations and marketing communications can sometimes be blurred. Public relations managers often are charged with the task of making their company’s or client’s event, activity, or announcement appealing to the media outlets so that journalists will report about them in a positive way (i.e., not ignoring them). PR professionals should possess strong communication skills; an ability to prioritize tasks; courage; sensitivity; creativity; judgment; charisma; integrity; honesty; loyalty and discretion. They must know how to communicate effectively and handle crises. Also, they must be able to work under pressure; handle criticism; cope with rapid changes; think logically; act strategically; understand protocols (i.e., who does what), and juggle many tasks simultaneously.

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Finally, they must know how to compile all the information obtained during the course of working on a project into one coherent document that is consistent with their client’s needs and is suitable for publication in various media outlets. This article will provide some PR tips that can help you improve your public relations skills.

1) Develop effective news-getting techniques.

2) Have a clear vision and well-defined goals.

3) Set achievable targets that will help you achieve your PR objectives.

4) Get involved in social media activity.

5) Develop a well-thought-out plan before undertaking any project. This should include specific details such as the desired outcome, timelines, budgets, resources, responsibilities, and tasks required for the completion of the project.

6) Create appropriate materials to support your PR activities.

7) Improve communication skills through training and participation in public speaking opportunities.

8) Get involved with an industry association or professional group in order to establish contacts with other people who are working in similar areas.

9) Join social media networks where you can interact directly with journalists and bloggers.

10) Share information about yourself or firms and if you’re working on a project, spread the word about your activities and share information that will be of interest to journalists and bloggers to publish.

11) Try writing articles for magazines or newsletters in order to get exposure for clients and other projects. This also helps establish you as an expert in your field.

12) Use social media tools such as Facebook, Linked In, Twitter, and blogs to communicate directly with journalists and other influencers to find out what they are working on so that you can send them appropriate stories and updates about events and announcements. This also lets you join ongoing conversations so that others will see who’s participating.

13) Create a press kit containing all the supporting material developed while preparing for PR activities.

4. Content Creation and Marketing Strategies for Your Company Blog or Website

Content is the lifeblood of your company blog or website. Without content, you will not get readers, and without readers, you cannot reach new customers. Content creation is an often overlooked aspect of small business blogging and needs to be taken seriously if you want more people to visit your site and read more of what you have to say.

The mere presence of a blog on your company website does not guarantee that anyone will ever actually visit it and read anything (although once they do they are much more likely to return). It is up to you to create interesting posts that people are interested in reading so they know when new postings come up. It’s even better if content can attract links from other sites across the web. This helps ensure that your blog remains visible and gets the attention it deserves.

Content Creation for Search Engine Optimization (SEO)

Search engine optimization, or SEO, means optimizing your website to get recognized by search engines like Google, snagging top search spots for keywords and phrases that potential customers could be searching for in relation to your product. The better you get at SEO, the more people will find your site and read your content. Your goal should be to create so much amazing content that people can’t help but link to it. This is how popular blogs generate traffic: because other sites want content from their blog to put on their own sites! So think of what people might want to see on other company blogs and give it to them. Be helpful. If you provide valuable, useful information that people can’t get anywhere else, they will link to it and share it with their friends.

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People also tend to click on the sites at the top of a search list more often than those lower down, so being near the top for specific keywords or phrases could mean more visitors. For example, if the phrase “marketing strategies” is being searched for a lot right now, you might want to include that phrase in your post multiple times so your site gets recognized for that phrase when people are searching! The more relevant content you have on your own website, then, the better chance you have of getting into one of these high traffic spots.

In order to improve your site’s ranking in search engines like Google, you need to create content that is valuable and useful for your customers. That’s not all, though; search engines also look for other signals like links from other sites. So the more links you get pointing to your site or blog, the higher it will rank in search results.

The key here is to know your audience so well that you can predict what they might want to read about. To do this you must be an active participant in online communities with similar interests (like marketing) where they are discussing topics related to your business. Think about every aspect of how people interact on these forums: What types of questions do people ask? What answers do they give? What kind of language do they use? Do their comments make sense? Are they complete? Are they broken into several paragraphs or full of one-sentence answers? What kinds of images do they include?

The more you know about the kinds of websites and forums your audience visits, and what kind of content they respond to, the easier it will be for you to create content that resonates with them. Once you have a clear picture in mind, craft all your blog posts with that persona in mind so that each post is written specifically for that person. When someone visits your website and reads something that instantly resonates with who they think you are, all other gears begin turning: They start seeing themselves as part of the community, thinking “this site’s just like where I belong online” and look around for more information.

If your content is good enough, people will share it on their own forums or social media circles (which would also help rank your site). If the content itself is not good enough, though, no amount of SEO can make up for that.

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